Brands I’ve worked with on native advertising campaigns include: Alli (GlaxoSmithKline Consumer Healthcare UK); Flora Pro.activ (Unilever); TurEspaña, Spain’s state-run tourism department; Benecol; the Almond Board of California, and Pen Heaven.
Feature-writing for dietdiaries.com, a website created by National Magazines (now Hearst Magazines) for the 2009 campaign for the launch of weight-loss brand Alli by GlaxoSmithKline Consumer Healthcare UK, which won a Marketing Excellence Award from the Marketing Society.
For Benecol’s Live Life Well campaign, I wrote a blog series on healthy lifestyle issues as a self-devised character.
For the Almond Board of California’s ‘Simple changes for a healthy lifestyle’ campaign on Allaboutyou, I commissioned bloggers to write a series of posts.
For Flora Pro.activ I wrote copy defining blood pressure and how to manage it for a ‘buddy pack’.
For TurEspaña I wrote two advertorials on green Spain and Spain’s World Heritage Cities.
For this project, running on Allaboutyou.com, I designed and made the wedding invitation, using the Scotch Advanced Tape Glider Kit, and directed the photo shoot for the step-by-step pix. I also wrote the instructions for how to make the card.
The brief was to originate upmarket craft projects to make using the Egg ‘n’ Spoon packaging. I created and wrote instructions for how to make flowers and a rabbit.