Native advertising and copywriting

Brands I’ve worked with on native advertising campaigns include: Alli (GlaxoSmithKline Consumer Healthcare UK); Flora Pro.activ (Unilever); TurEspaña, Spain’s state-run tourism department; Benecol; the Almond Board of California, and Pen Heaven.

Feature-writing for dietdiaries.com, a website created by National Magazines (now Hearst Magazines) for the 2009 campaign for the launch of weight-loss brand Alli by GlaxoSmithKline Consumer Healthcare UK, which won a Marketing Excellence Award from the Marketing Society.

commercial logos for portfolio

 

For Benecol’s Live Life Well campaign, I wrote a blog series on healthy lifestyle issues as a self-devised character.

For the Almond Board of California’s ‘Simple changes for a healthy lifestyle’ campaign on Allaboutyou, I commissioned bloggers to write a series of posts.

For Flora Pro.activ I wrote copy defining blood pressure and how to manage it for a ‘buddy pack’.

For TurEspaña I wrote two advertorials on green Spain and Spain’s World Heritage Cities.

Copywriting

Working in partnership with Liquid Jigsaw, I supplied copy for a small business’s website, Blackheath Homes, repurposing the existing website’s copy and interviewing the business owner.

 

Commercial crafting

scotchtape cardScotch Advanced Tape Glider Kit advertorial

For this project, running on Allaboutyou.com, I designed and made the wedding invitation, using the Scotch Advanced Tape Glider Kit, and directed the photo shoot for the step-by-step pix. I also wrote the instructions for how to make the card.

 

Cadbury Egg 'n' SpoonCadbury Egg ‘n’ Spoon packaging project

The brief was to originate upmarket craft projects to make using the Egg ‘n’ Spoon packaging. I created and wrote instructions for how to make flowers and a rabbit.

 

commercial logos for portfolio