In the course of my career, I’ve written lots of advertorials and marketing copy.
I wrote a series of blogs for a Benecol campaign on allaboutyou.com, with a healthy living brief, in the persona of Pat…
‘And another thing…’
Pat worries she’s becoming a grumpy old woman
Pat takes up knitting in a social setting
Scotch Advanced Tape Glider Kit advertorial
For this brief, I designed and made the craft project, a wedding invitation, using the Scotch Advanced Tape Glider Kit, and directed the photo shoot for the step-by-step pix. I also wrote the instructions for how to make the card.
Cadbury Egg ‘n’ Spoon packaging project
The brief was to originate upmarket craft projects to make using the Egg ‘n’ Spoon packaging. I designed, created and wrote instructions for the following ideas (working with an egg box), which weren’t used in the final selection.