In the course of my career, I’ve written lots of advertorials and marketing copy.
I wrote a series of blogs for a Benecol campaign on allaboutyou.com, with a healthy living brief, in the persona of Pat…
‘And another thing…’
Pat worries she’s becoming a grumpy old woman
Pat takes up knitting in a social setting
For this brief, I designed and made the craft project, a wedding invitation, using the Scotch Advanced Tape Glider Kit, and directed the photo shoot for the step-by-step pix. I also wrote the instructions for how to make the card.
The brief was to originate upmarket craft projects to make using the Egg ‘n’ Spoon packaging. I designed, created and wrote instructions for the following ideas (working with an egg box), which weren’t used in the final selection.